Mario is a media franchise created by Nintendo, featuring a series of video games starring the fictional character Mario, a plumber who travels through the Mushroom Kingdom to rescue Princess Peach from the evil Bowser. The franchise began in 1981 with the release of the arcade game Donkey Kong, in which Mario, then known as "Jumpman," appeared as the protagonist. In 1985, the first Super Mario Bros. game was released for the Nintendo Entertainment System (NES). This game, which established many of the conventions and gameplay elements that have come to define the Mario franchise, was a massive commercial and critical success, and spawned numerous sequels and spin-offs. Over the years, the Mario franchise has become one of the most successful and influential video game franchises of all time, with a wide range of games for various platforms, as well as merchandise, films, and other media. The franchise is known for its iconic characters, memorable music, and engaging gameplay, and has a massive global following.